You will create a unique website
Going unique in the b2b e-commerce is one way to increase customers’ experience. Customers will not consider your website if it looks similar to your competitors’. They will view you as an untrustworthy seller. To avoid this, you need to give the customization feature a priority when selecting a b2b e-commerce platform. With this feature, you can easily change the colors, fonts,and size. Also, you can add your business logo,and customers will prefer purchasing from your website.
Also, uniqueness enhances ranking on search engines. If you come up with a unique design, you will appear at the top of search engines and b2b buyers will quickly find you.