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B2b e-commerce is the process of selling and buying goods and services from other businesses. Thus, you will involve a lot of transaction. In this essence, you need to have integrated payment gateways in your online store to allow customers to make quick and secure purchases. Also, you need to ensure that your website is level 1 PCI DSS to avoid the insecurity issues. A b2b e-commerce platform with a high level of security should be your priority. It will allow you to run a secure business and avoid losses.

The customization feature is also vital. It will create the uniqueness of your store for easy differentiation by the customers. Here are 5 reasons forchoosing a customizable b2b e-commerce platform:

Customization feature will increase the conversion rate

In this era, customers do not love to make purchases from sketchy websites. They fear to encounter losses. Thus, they use the internet to look for the b2b ecommerce trends professional sites. A b2b e-commerce platform that has the customization feature will enhance the customers’ experience. You will easily customize the check-out process for customers to find specific items with ease and make purchases quickly. You can achieve this by adding integrated payment gateways to allow the customers to use their method of choice during payment. Also, you can include a search bar to enable buyers to find particular products quickly.

Providing a shopping cart on each product page will allow b2b buyers to add items quickly on the cart without leaving their current page.

You will add high-quality images and convey a message about your products

Customers want to have an idea of your products before they purchase them. Because you cannot offer a physical touch of your products to the customers, you need to add high-quality images to convey a message about the products. With a customizable b2b e-commerce platform, you can achieve this. Also, you will have a chance to include a clear product description to make customers more aware of the products.

You will easily compress your files

Large images have a negative impact on your website. They can lower its loading speed. In current days, customers have tight schedules and may find it difficult to wait for your website to load for more minutes. Thus, if they find that your site has a slow speed, they will exit without making purchases. To avoid this, you need to choose a customizable b2b e-commerce platform. It will allow you to reduce your files’ size to enhance the loading speed.

With the customization feature, your site will appear at the top of search engines

The internet is providing a chance to the entrepreneur to start the b2b e-commerce. Due to this, this business is gaining popularity. Because the fraud cases are increasing, the search engines are not accepting the sketchy websites. They, therefore, rank them lower for customers not to find them. With a customizable b2b e-commerce platform, you will create a professional site. This feature will enable you to integrate yourwebsite with robust security features to enhance ranking on search engines.

You will create a unique website

Going unique in the b2b e-commerce is one way to increase customers’ experience. Customers will not consider your website if it looks similar to your competitors’. They will view you as an untrustworthy seller. To avoid this, you need to give the customization feature a priority when selecting a b2b e-commerce platform. With this feature, you can easily change the colors, fonts,and size. Also, you can add your business logo,and customers will prefer purchasing from your website.

Also, uniqueness enhances ranking on search engines. If you come up with a unique design, you will appear at the top of search engines and b2b buyers will quickly find you.

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